Color Enhancements

See a wider spectrum of colors than traditional RGB models with PurColor. From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology.

Picture Clarity

Watch the content you love upgraded to dazzling 4K resolution. You’ll be able to better enjoy your TV’s capabilities as the Crystal Processor automatically transforms your favorite movies and shows with 3D color mapping and Adaptive Sound. Even if the content you’re watching wasn’t produced in 4K, you can enjoy it like it was.

Lag and Blur Resistance

Enjoy your favorite content in a whole new way, with a smoother, more fluid viewing experience that's free of lag and blur. This enhancement in your viewing experience is achieved by improving the motion between frames, creating a seamless and continuous picture that keeps you fully engaged in what you're watching. Whether you're watching a high-speed car chase, an intense sports match, or a fast-paced action sequence, you don't have to worry about missing a single detail. These improvements in motion processing technologies reduce the gaps between frames, effectively eliminating any lag or blur that might occur during fast-moving scenes. In addition, this technological advancement not only enhances the overall picture quality but also reduces the strain on your eyes. With less blur and lag, your eyes don't have to work as hard to follow the action, making your viewing experience more comfortable and enjoyable.

Superior Sound Quality

With Object Tracking Sound Lite, you’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio—putting you right in the middle of the car chase, stampede or party scene.

HDR Compatibility

Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen–from the subtle highlights in a dark, moody alleyway to the deep shadows cast on a bright and sunny afternoon.

Highlights